The ABB FIA Formula E Championship is unique in its combination of action, innovation and entertainment. Besides the high-class electric car race and sustainable mobility education, the series is offering spectacular side events with music and hands on experiences.
The Formula E presents an ideal marketing platform and scores with the following points:
- Fast growing interest in the electric mobility and its equivalent motor sport industry
- Quickly increasing media value of the racing series
- Excellent possibility for customer- and employee retention
- xtensive and diverse branding opportunities
On top of that, values like sustainability, environmental protection and equality opportunities for everybody are paramount for the Formula E races. Values that become more and more important in the business sector as well.